-o Manage social media marketing campaigns and day-to-day activities including:
o Develop relevant content topics to reach the company’s target customers
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o Create, curate, and manage all published content (images, video and
written)
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o Monitor, listen and respond to users in a “Social” way while cultivating leads
and sales
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o Conduct online advocacy and open a stream for cross-promotions
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o Develop and expand community and/or influencer outreach efforts
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o Design, create and manage promotions and Social ad campaigns
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o Manage efforts in building online reviews and reputation
- Monitor online
reviews and respond to each review
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o Analyze key metrics and tweak strategy as needed
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o Compile reports for management showing results (ROI)
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o Become an advocate for the company in social media spaces, engaging in
dialogues and answering questions where appropriate
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o Demonstrate ability to map out a comprehensive marketing plan
- Drive strategies
that are proven by testing and metrics
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Develop organizational elements in order to implement a proactive process for
capturing happy, loyal customer online reviews
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o Monitor trends in social media tools, applications, channels, design and strategy
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o Implement ongoing education to remain highly effective
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o Identify threats and opportunities in user-generated content surrounding the
company
- Report notable threats to appropriate management
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o Analyze campaigns and translate qualitative data into recommendations and plans
for revising social media, content marketing, SEO and social advertising
campaigns
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o Monitor effective benchmarks (Best Practices) for measuring the impact of social
media campaigns
- Analyze, review, and report on effectiveness of campaigns in
an effort to maximize results
4 years ago
Job Requirement
we are looking for a candidate who fulfill these requirements
- Relevant education degree
2+ years’ experience in digital marketing space
Demonstrates creativity and documented immersion in social media
- (Give links to profiles as examples)
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Proficient in content marketing theory and application
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Experience sourcing and managing content development and publishing
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Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
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Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc
-) and how each platform can be deployed in different scenarios
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Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
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Displays ability to effectively communicate information and ideas in written and video format
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Experience building and maintaining sales relationships, online and off
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Practices superior time management
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Is a team player with the confidence to take the lead and guide other employees when necessary
- (ie: content development, creation and editing of content, and online reputation management)
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Makes evident good technical understanding and can pick up new tools quickly
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Maintains a working knowledge of principles of SEO including keyword research and Google Analytics
- Highly knowledgeable in the principles of “Search and Social
-”
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
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Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
